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About Us

ShadesbyGAL (GAL) was created by Grace Ann Long a woman of color. This company was built on “Passion and Determination” alone. She was determined to see this through, with a goal of making women feel great about themselves. The company was incorporated on March 22, 2012 in the State of New York. What separates Grace Ann’s line from many of the lines out today is that it caters to “every” woman of all colors, pigmentations and ethnicities. The ShadesbyGAL Line is formulated with a yellow base, as opposed to a pink or red based, like many of the cosmetic giants today. This line caters to African American woman needing a solid match and lessens the need to utilize multiple foundations to achieve the appropriate color match. The company is a wholesaler of cosmetics which includes lipstick, foundation, eye shadow, blush, liquid foundation, lip gloss, papaya cleanser, toner, enzyme night cream, brightening cream, brush on brow, and gel eyeliner. The company sells to small retailer’s located globally bringing beauty and empowerment to every ethnicity. The mission of ShadesbyGal is promoting individuality and self-esteem in all women, to complement women of every shade, everywhere to not just look beautiful but to feel beautiful inside and out, ready to conquer the world confidently and flawlessly. ShadesbyGal cosmetics is eye catching, bold, rich and can create the perfect look for any mood or occasion effortlessly. A Shades Gal can lavishly enjoy high-quality, custom made products infused with antioxidants and vitamins that are specifically targeted to enhance and nourish true beauty for any budget.

Grace-Ann Long completed her undergraduate work at Hofstra University and has her Master’s Degree in business and entrepreneurship. With her passion for style, beauty, and make-up, she is committed to bring the latest trends to her customers. Grace Ann’s personal mission is to bring beauty and empowerment to every ethnicity while enhancing self-esteem and individual appearance in all women through her product line. Shades by Grace Ann Long’s mission is to bridge the race and face gap by bringing beauty and empowerment to every ethnicity. Shades by Grace Ann Long seeks to enhance individual appearance and self-esteem in all women through products and colors that will complement women everywhere with beauty in every shade. ShadesbyGAL strives to empower women everywhere to look and feel beautiful inside and out, while providing thousands of your women with an opportunity to live the lifestyle they have always dreamed of by becoming businesswomen, designed for all women, skin tones and skin. ShadesbyGAL reminds women that their past does not determine their future with unique packaging and a variety of shades. It is an eye catching, bold, rich, and easy to apply cosmetic line in which every woman on any budget can enjoy. Its high-quality, custom-made products are infused with antioxidants and vitamins which enhance true beauty and nourish the skin. Shades by Grace Ann Long is a collection of foundations, powders, concealers and colors for the eyes cheeks, and lips, which allows women to easily create the look they want for any occasion or mood. Luxury brand Cosmetics for less.

For inquiries contact customerservice@shadesbygalonline.com